DLF to Invest ₹5,500 Crore in 'Privana North' - A New Luxury Housing Project in Gurugram

LF Ltd is set to invest ₹5,500 crore in a new luxury residential project named DLF Privana North in Gurugram, according to a report by PTI. Located in Sectors 76 and 77, this project will span 18 acres and is part of a larger 116-acre integrated township.This announcement comes on the heels of DLF’s remarkable sales performance in Gurugram’s luxury housing market. Earlier this year, Privana South saw all 1,113 apartments sold out within just three days of launch in January 2024, generating ₹7,200 crore in sales. Following that, Privana West achieved ₹5,590 crore in sales after selling 795 apartments in just 72 hours.Privana North is expected to continue this strong momentum, with plans for over 1,150 premium apartments. The project is scheduled to launch in the current quarter, as confirmed by Aakash Ohri, Joint Managing Director and Chief Business Officer of DLF Home Developers.DLF recorded a robust ₹21,223 crore in sales bookings for FY 2024-25, reflecting a 44% growth compared to the previous fiscal. For FY 2025-26, the company has projected bookings in the range of ₹20,000–22,000 crore, supported by sustained demand in the premium segment. DLF also plans to launch new projects worth over ₹17,000 crore in the upcoming quarters.Beyond the Privana series, DLF continues to strengthen its presence in the high-end market. Last fiscal year, the developer launched 7.5 million square feet of projects with an estimated revenue potential of ₹40,600 crore. Out of this, 5 million sq. ft. were sold, bringing in ₹19,344 crore. Another flagship project, The Dahlias, has already secured ₹13,744 crore in bookings and holds a total saleable area of 4.5 million square feet, with an estimated revenue potential of ₹35,000 crore.